Our 5 Phase Approach

Phase 1: Understanding Your Business

We spend lots of time over Skype, Google Hangouts, phone calls, and/or in person if nearby getting to know you, your business, what makes you unique, and your expectations and goals.

We gain an understanding of how your products/services flow and connect – unlocking upsells and cross-sales.

We’ll ask for testimonials, reviews, and customer success stories because they’ll help us get to know what you help people achieve and we’ll use them in the funnel.

We look at everything you have in place already: website, social media accounts, current email marketing setup, advertising campaigns, etc.

Phase 2: Understanding Your Customers

We spend a lot of time getting to know your customer. We figure out who they are, why they’re coming to your business, and what make them tick (pains, goals, values).

This is accomplished through scouring the web for what your ideal customer is talking about, conducting surveys, and picking up the phone and talking to them.

Why do we do all this work? It enables us to write copy that really connects with your market which makes them whip out their wallets to hand you money!

Phase 3: Planning

We map out the entire sales funnel by pairing your business with your customers in one cohesive strategy.

Everything is mapped out from the emails and their goals, to lead magnets that need to be developed, to landing pages that need to be designed, and everything in between.

We’ll know what’s going to link to what, how people are going to move from point A to point B, and what the goal of each portion is.

Phase 4: Implementing

We take the plan and turn it into reality.

We write the emails, setup the automation, do the copywriting, design work, tool implementation, and tracking code installation … everything needed for a fully functioning sales funnel … everything according to the plan.

Phase 5: Optimizing

After implementation, we wait for about 30 days to see what happens (unless there is a glaring problem, which we’ll fix right away). We’ll see what’s working, what isn’t, and make changes to improve the effectiveness of your sales funnel.

While all of the phases are important, this one is where the biggest differences are made. Knowing how to properly track results and how to use that data to make educated decisions is the key to success.

“It’s not how you start, it’s how you finish” … and we’re good at finishing strong.

How We Work

We’re essentially “yours for a month.”

We plan our projects in 30 day intervals because we find that is the perfect length of time to go through the 5 phases.

It’s long enough that we have enough time to do the proper amount of research, planning, and implementation – but, it’s not too long where interest and momentum gets lost.

After the 30 days of intense focus and your funnel is live, we sit back for about 30 days (or possibly the length of your funnel) and watch how it performs.

We’ll then go in, make tweaks where it’s lacking, and hand it over to you.

Of course, we will still be around for maintenance, updates, and other possible build-outs, but those services are beyond the scope of the initial service and have other fees associated with them.

What To Expect From Us

A Cohesive Marketing Strategy

We’ll provide a cohesive marketing strategy that consolidates your web presence and marketing efforts into an organized effort.

Each piece will have a purpose and a goal. There will be no more willy-nilly, dilly-dabbling in things that shouldn’t be messed with.

You will have clear objectives and directions on where to go and what to look for.

Passion and Excitement

We love this stuff. We eat, sleep, and breathe sales funnels and marketing automation.

Only last night I developed a sales funnel in my sleep for a campground we’re working with. Upon waking, I jotted down the entire flow that was figured out in my dreams. I’m not kidding.

We put a lot of thought and effort into everything we put out and we care about your success.

To Care About Your Success

This should go without saying, but it’s true.

We’ve been in heated discussions with clients because we thought one way about their marketing and they thought another way. Of course, everyone wanted the same end result (a great sales funnel), but our “how to get there” was different.

Regardless, we will not let you get in your own way, and we’ll go through the wringer to do what we think will work best for you and your business.

To Learn Something

By working closely with our clients we’re able to teach and explain the strategies and concepts behind what we’re implementing, leaving you with a complete understanding of your system.

If you don’t want to learn anything, then that means you’re not unwilling to collaborate which would make us unwilling to work with you.

You have to be willing to learn.

Frequently Asked Questions

I already have a funnel, will you help me?

Yes, send us a message. Depending what you have in place, how it’s performing, and whether or not it it aligns with the plan – we will either keep it, modify it, or scrap it.

Will I need any software? What?

Yes, you will need an autoresponder service to handle the email automation. This is usually a monthly fee ranging from $10 to $500 depending on needs and requirements. (most businesses tend to be between $20 and $50)

There may also be other tools and plugins required depending on things like your shopping cart platform (if you have one).

As a side note, we have developer licenses for a number of tools and you’ll most likely be able to use what we already have.

Introduce: Crazy Funnels is on ClickBank, a trusted platform for digital products. With two, high-converting 1-click up-sells, and one down-sell we’re catching people throughout the funnel! Visit wealthwithrob.com for more info.

I have Aweber and want to keep them, can I?

No. Aweber is overrated, overpriced, and under-powered.

I use LeadPages, is that OK?

Yes, LeadPages is fine. However, more than likely you’ll wind up wanting your pages hosted “in house” – but, we’ll work that out beforehand.

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